Any time you enter a new market, design a new product, or launch a campaign to increase profitability, your success or failure hinges on human behavior. And predicting behavior has always been an uncertain science. It’s hard for companies to know what people will respond to. It’s difficult to identify customers’ unmet needs.

What people say they will do and what people actually do frequently differ. That’s why focus groups and market research surveys don’t reliably predict the way people behave.

We've got a better way to learn what people will do.

We call our work “applied behavioral economics.” That means we use our combined expertise in human behavior, economics, statistics, and data analysis to study consumers’ real-world purchasing decisions. We help our partners learn to use the scientific method to measure behavior.

Behavioral economics is a little trendy these days. A lot of people say they’re doing it. Here’s what makes us different: our work is “applied.”

“Applied” means that we like to get down into the trenches and try the strategies we dream up. We’re not the kind of firm that spews “customer lifecycle demographic profiles” onto a $2 million, 50-slide presentation and then walks away. We identify the relevant findings from behavioral economic science. We analyze your data to learn what we can about how your customers act and why they do what they do. Then, we help you form some hypotheses about how people will react to your new product, campaign, or business process.

And finally: we run a test.

You no longer have to rely on the opinions of 16 people in Denver who show up for a free dinner. We'll help you gather empirical evidence -- reliable, real-world data -- about what people will actually do.